QuoteWorzel="Worzel"Before you anti-Australian/NRL start bashing me up, please read the article in full and note this particular statement from UK born Dave Smith. Super League needs to serious start embracing the business model the NRL has to take this game forward. Obviously it will require tweaks and adjustments to suit the British sporting culture of SL.
"It doesn't make good business sense to be so dependent on one thing - we need to de-risk the game from the five-year media rights cycle,''
Meaning: the game needs to STOP relying on television income alone! SL needs a Dave Smith ASAP!
Maybe it is time for an RFL Commission to be appointed to run the game and not the clubs any longer? Maybe it's time for certain things to be more centralised like merchandising and media?
Some useful stats the RFL can only dream of right now, however this could change.
KEY STATS
Participation: Record 171,071 registrations in weekend club rugby league
Mini footballer registrations: 42,019, up 5.6% since 2012
NRL digital network: 3.1 million unique browsers per month, up 41% since 2012
Social media: 4.7 million followers on Twitter and Facebook, up 30% since March
Crowds: 15,900 per game; down 2.9% since 2012
TV ratings: 870,000 per FTA game; down 3.8% since 2012
The NRL has 143,423 followers on Twitter and 624,803 'likes' on Facebook. Not sure where you're/they're pulling those figures from. I'm guessing it's a collective rugby league total, but that's extremely ambiguous. Sonny Bill Williams has 336,398 on his own...
Agreed on most things. Especially the need for a neutral body made up of business people. Letting the clubs vote on the title sponsor is a joke. That's the governing bodies job, to make decisions for the good of the game, not for a clique of needy clubs.
QuoteWorzel="Worzel"Before you anti-Australian/NRL start bashing me up, please read the article in full and note this particular statement from UK born Dave Smith. Super League needs to serious start embracing the business model the NRL has to take this game forward. Obviously it will require tweaks and adjustments to suit the British sporting culture of SL.
"It doesn't make good business sense to be so dependent on one thing - we need to de-risk the game from the five-year media rights cycle,''
Meaning: the game needs to STOP relying on television income alone! SL needs a Dave Smith ASAP!
Maybe it is time for an RFL Commission to be appointed to run the game and not the clubs any longer? Maybe it's time for certain things to be more centralised like merchandising and media?
Some useful stats the RFL can only dream of right now, however this could change.
KEY STATS
Participation: Record 171,071 registrations in weekend club rugby league
Mini footballer registrations: 42,019, up 5.6% since 2012
NRL digital network: 3.1 million unique browsers per month, up 41% since 2012
Social media: 4.7 million followers on Twitter and Facebook, up 30% since March
Crowds: 15,900 per game; down 2.9% since 2012
TV ratings: 870,000 per FTA game; down 3.8% since 2012
The NRL has 143,423 followers on Twitter and 624,803 'likes' on Facebook. Not sure where you're/they're pulling those figures from. I'm guessing it's a collective rugby league total, but that's extremely ambiguous. Sonny Bill Williams has 336,398 on his own...
Agreed on most things. Especially the need for a neutral body made up of business people. Letting the clubs vote on the title sponsor is a joke. That's the governing bodies job, to make decisions for the good of the game, not for a clique of needy clubs.
RFL/SL has a pathetically low profile on social media as a part of the bigger issue of a poor media profile overall. The game needs an serious overhaul and rebranding. Super League is a tired brand and too generic.
QuoteWorzel="Worzel"RFL/SL has a pathetically low profile on social media as a part of the bigger issue of a poor media profile overall. The game needs an serious overhaul and rebranding. Super League is a tired brand and too generic.'"
A quick (and maybe not accurate so happy to be corrected) look at FB shows
London Broncos 6,013
RL representation in the UK on social media is less than poor but the clubs that have made an effort look similar to the clubs with most fans and the clubs with a chance of profitability. Leeds have without a doubt embraced the potential of social media with both arms as have the NRL themselves, both individually as well as collectively.
Just an observation but paying silly contracts to past it, never were, never will be, pension seeking crocks from the southern hemisphere is not conducive to money being kept in the game in this country.
I still wonder why clubs think it is different and cost effective, especially when their accounts are negative in either debt, turnover, balance, profit & loss or a combination or even all.
But then all I know is 99p is not £1 but neither is £1.01, a concept I suggest is beyond some.
RL representation in the UK on social media is less than poor but the clubs that have made an effort look similar to the clubs with most fans and the clubs with a chance of profitability. Leeds have without a doubt embraced the potential of social media with both arms as have the NRL themselves, both individually as well as collectively.
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.....amazed they keep up the pretence 
(all of them can't be from Essex can they?)
